Colombia is a very tourist country, attracting millions of foreign travelers every year attracted by its beaches, the abundant artistic and cultural heritage of the country and the variety of gastronomic offerings, besides being one of the richest nations in the cultural heritage of America.
Clock Tower in Cartagena de Indias. Cartagena is one of the tourist districts of Colombia and the main tourist destination for its historical, cultural and recreational attractions. Also considered by Unesco as a World Heritage Site.
In Colombia, Tourism is regulated within the functions of the Ministry of Commerce, Industry and Tourism of the Government of Colombia, sometimes with the partnership in implementing policies of the Ministries of Culture and Finance to promote the economy of the country and the generation of employment for Colombian society. Also to articulate processes of identification, valuation, competitiveness, sustainability and diffusion of the Colombian cultural heritage.
The government also designated the tourist districts of Cartagena de Indias and Santa Marta within the country’s territorial order and special attention to the San Andrés and Providencia Archipelago Department, along with the national natural parks of Colombia and the Indigenous Territories.
The government’s emphasis on tourism is done in seven sectors; sun and beach either on the coasts of the Pacific or Atlantic oceans, or on the banks of rivers, lakes and lagoons; extolling history and culture; agrotourism; ecotourism; sports and adventure.
Within the cultural framework fairs and festivals and capital cities of the department to promote the local economy of sites with development potential such as Capurganá, Bahía Solano-Nuquí, Nemocón and Vaupés. Also promote joint work between the public and private sectors of the economy, sharing the investments required by a promotion and professional marketing of the country.
To achieve this, the Colombian government designs marketing and publicity campaigns such as the current one. The answer is Colombia. This campaign places special emphasis on the promotion of the department of Meta, Bogotá, Malpelo Island, the Los Ocarros Biopark in Villavicencio, the Chicamocha National Park in the Department of Santander, the beaches of the Tayrona National Park in Santa Marta that received the second place among the 10 dream sites of the planet and the Gold Museum of the Bank of the Republic, unique and unparalleled in the world for its genre in ten different places in the country.
The majority of foreign tourists visiting Colombia come from neighboring countries in Latin America and the Caribbean, North America and Europe. Foreigners according to figures from the Ministry of Commerce, Industry and Tourism of 2006 entered the country about two million people, most of them arriving by air, followed by the land and sea routes in which the increases in arrivals were highlighted. cruise ships.
In terms of domestic tourism, in 2006, 120,259,526 vehicles were accounted for by tolls in the country, 8,331,334 more than in 2005 when 111,928,192 vehicles were transported, which represented an increase of 7.44% compared to the year before. year 2005. Of the total number of tourists who entered the DAS checkpoints in 2006, 520,238 were accommodated in the department of Cundinamarca, followed by Bolívar with a participation of 12.29% (129,481) and Antioquia with 9.49% (99,926). ).
For travel, the country received US $ 1,117 million of foreign currency and US $ 338 million for passenger air transport, registering annual growth rates of 30% and 29%, respectively. The cities of Bogotá and Cartagena in the same period recorded the highest percentages of occupancy with 70.7% and 67.8% respectively.
At departmental level, Norte de Santander and Antioquia registered the highest occupations with 57.3% and 56.2% respectively. The increase is due to the government’s policy to improve the country’s security and the trust generated by programs such as Vive Colombia, Viaja por Ella and the planned tourist route guides.
It should be noted that the famous tour guide Lonely Planet chose Colombia as one of the Top 10 destinations in the world.